Sales and marketing firm 1st Line Global has shared the story of Roger Banister and how his once winning record has become the norm. Here, the firm reveals how all it takes is one person to demonstrate what is possible in order to inspire others.
Sir Roger Gilbert Bannister, born 23 March 1929 is an English, former middle-distance athlete, physician and academic, who was the first man to ever run a mile in under four minutes. On 6 May 1954, Bannister made the record breaking run and completed the mile-long race in 3 minutes 59.4 seconds. Bannister reached this record with minimal training while practising as a junior doctor.
However, Bannister’s record only lasted 46 days before it was beaten. Nowadays running a mile in less than 4 minutes is seen as a standard to every athlete to be able to hit. 1st Line Global believes that the story of Sir Roger Bannister is incredibly inspiring and clearly highlights the message that it only takes one person to demonstrate what is possible and then it can become the norm for others to achieve. 1st Line Global shares how this means there always needs to be one person willing to push boundaries, be the leader, and not be put off by the fact no one else has yet achieved something.
1st Line Global reveals how Bannister’s record break is similar to the development of planes, cell phones, cars and computers – the first one of all of these, now every day, objects started off as one person’s crazy idea to improve life as we knew it and a dream of achieving something magnificent. These crazy ideas have all now become normal parts of everyday life, which 1st Line Global believes is evidence that dreamers and goal setters are those who will change and shape the world we live in.
1st Line Global has been looking into Sir Roger Bannister and sharing his story with their contractors in the hopes to inspire their firm. 1st Line Global drives their independent contractors to be the people who are setting records, pushing boundaries and being the first to achieve big things, therefore setting a precedent for everyone else.
1st Line Global is an outsourced sales and marketing firm based in West Palm Beach. The firm specializes in a personalized form of direct marketing which allows them to connect with their clients’ ideal consumers on a face-to-face basis. This one-to-one interaction with consumers helps to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
1st Line Global helps their independent contractors to become ambitious record breakers and goal setters by helping them to develop business skill sets which allow them to master basic practices and have the confidence to pursue new feats.